• #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards

      #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards October 26, 2016 by Jacob Donnelly Leave a Comment Filed Under: #SFSNYC Street Fight announced the winners of the 2016 Local Visionary Awards yesterday in a ceremony at the company’s flagship NYC conference. The 13-category competition honors the very best campaigns, companies, ideas, and individuals ...

      Street Fight- 52 readers -
    • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

      In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.

      Stephanie Miles/ Street Fightin Mobile- 46 readers -
    • Placed Analysis Uncovers Location Data Biases

      Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach ...

      Stephanie Miles/ Street Fightin Mobile- 25 readers -
  • Street Fight Daily: Pinterest Empowers Brands, Uber Sues an Agency

    Street Fight Daily: Pinterest Empowers Brands, Uber Sues an Agency September 20, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands Can Now Tap Pinterest’s Pin Collective Via a Self-Serve Customer Platform (AdWeek) Pinterest formed Pin Collective last October as a way to giv.

    Street Fightin Social Facebook- 11 readers -
  • ‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

    Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. Mobile shopping app company Ibotta offers cash-back rewards to shoppers, and software-producer Button provides deep link connections within the Ibotta app. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track th ...

    Street Fight- 10 readers -
  • How AI Bots, Voice Assistants Are Changing Shopper Behaviors

    More than three-quarters of Americans now use smartphones, more than two billion messages are exchanged between people and businesses each month through Facebook Messenger, and usage of voice-enabled speakers, like Amazon Alexa and Google Home, is poised to grow another 130% this year alone. Rapid changes in the way people communicate aren’t just impacting personal relationsh ...

    Stephanie Miles/ Street Fightin How To's- 17 readers -
  • iPhoneX, AR & Local: How Do All the Pieces Fit?

    There are lots of ways that augmented reality (AR) is a natural fit for local commerce. We and others have examined it closely. But questions remain: How will AR will materialize in local? How long it will take? And how do these factors signal local startups and media companies where to place their chips? One place these signals were frustratingly absent was Apple’s iPhoneX ...

    Michael Boland/ Street Fight- 13 readers -
  • How Social Media Disasters Can Tarnish Brands

    Gaffes by businesses, celebrities, and politicians on Twitter and Facebook have been with us since the advent of social media, but recent events have highlighted two very serious consequences that may not have been clear to those taking a cavalier attitude towards social media behavior. Social media actions can have legal consequences.

    Street Fightin Social Paid Search Facebook How To's- 14 readers -
  • Street Culture: Blind References Help Weed Out Drama at Zaius

    Zaius, a business-to-consumer marketing and analytics company based in Boston, was founded in 2012 and launched commercially in 2015, and is led by a startup enthusiast: Mark Gally. “I actually love startups,” says Gally, CEO of Zaius (pronounced “zay-us”). He’s been with three others: software companies Merced Systems, VideoIQ, and TribeHR, which was acquired by NetSuite.

    Street Fight- 13 readers -
  • Local Marketing Tricks and Treats for Halloween 2017

    Halloween is just around the corner — a time when millions of Americans will stock up on candy, costumes, and decorations. What other time of year do families open their doors to share freely with family, friends and, well, total strangers? Thanks to the inherent generosity of the holiday, spending will be huge. Last year some 171 million Americans spent an astounding $8.

    Street Fight- 22 readers -
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