- Our Blog
McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...
GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s January 23, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Sees Precipitous Decline in Google Search Visibility While Video Rises (MediaPost) U.S.
Young people hate talking on the phone — and they don’t like talking in person, either. According to a survey from LivePerson, 73% of internet users between the ages of 18 and 34 prefer to communicate digitally, either via email, SMS, or social media. In a Gallup poll, 68% of millennials admitted to texting the previous day, compared to just 7% who said they had made or receiv ...
Selling to national brands that market locally is one of the toughest challenges facing suppliers of local marketing tech and services, particularly for smaller or specialized players. Though a roughly similar number of multi-location brands make local marketing decisions at headquarters versus in local or regional offices, many take input from both locations.
Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change January 22, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Go, High-Tech Grocery Store Sans Cashiers, Opens to the Public (Recode) Though the unveiling will take place about a .
2018 will offer SMBs an unprecedented slate of digital marketing tools, all created by companies clamoring for their advertising dollars. ThriveHive is one such company. It aims to stand apart from the crowd by offering clients a “guided” marketing platform tailored to the location and culture of particular businesses and backed up by human marketing coaches.
5 Tech Companies Changing the Grocery Industry January 22, 2018 by Stephanie Miles Leave a Comment Filed Under: Features Compared to retail categories like apparel and electronics, the grocery industry has been slow to adapt to changing times. More than half of consumers never buy groceries online, a statistic that says less about consumer demand than it says about the state of the industry.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Facebook Retreats from Publishers, Snap Goes on the Offensive (Digiday) Publishers still reeling from the Facebook news feed-pocalypse might find comfort in Snapchat. The disappearing messages app is stepping up efforts to curry favor with publishers. TechCrunch: Snap lays off at least two dozen.
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Two Leadership Hires at GroundTruth GroundTruth appointmented Eric Hadley as Chief Marketing Officer and Jeff Hackett as Senior Vice ...
Raise Report: Usermind, Red Points, True Fit Score New Funding January 19, 2018 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, Jan 9: Red Points Locks Down $12 Million for Brand Safety Northzone led the Series B round, TechCrunch reported.
LBMA Podcast: Red Roof Inns, Ford, Postmates, WeChat January 19, 2018 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast ...
Street Fight Daily: Amazon Names HQ2 Finalists, User-Generated Content Boosts Sales January 18, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Chooses 20 Finalists for Second Headquarters (NYT) Amazon said on Thursday that it had whittled the list of possible homes for i.
Location data and technology companies thrived in 2017 and are looking to expand on their success this year. A 2017 Dresner Advisory Services study reveals that 94% of marketer respondents place importance in varying degrees to location intelligence in their organizational plans. This shift is reflected by recent projections that forecast market size ranging from $16-20 billion by 2022.
Not yet two years old, Nucleus Marketing Solutions now represents 200+ national and local news publishers. Its 159 million unique visitors monthly are “larger than the TV audience of the Super Bowl,” it says. Perhaps a more impressive and cash-able number is its monthly high-CPM video impressions — now grown to 180 million.
Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest January 17, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands (TechCrunch) Lyft today announced it’s expanding its Concierge.
On the surface, it might seem quite innocent. A customer visits your place of business. Once the business transaction is complete, you ask whether the customer would be willing to leave you a review on Google, Yelp, Facebook or some other site. You haven’t asked them to write a positive review necessarily. You haven’t specified what they should say.
Local Marketing, Location Services, Local commerce, Mobile Marketing