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GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach ...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investments in Digital Transformation Pay Dividends for Big-Box Retailers (Bloomberg) Walmart’s U.S. comparable sales rose 2.7 percent from a year earlier — its strongest growth in this measure in eight years. Best Buy reported domestic comparable sales were up 4.5 percent year-over-year.
That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. Foursquare has been doing it for years, most famously when it accurately predicted Chipotle’s sales drop in 2016. But a new report released this morning by Proximity.
LBMA Podcast: Google, Dunkin Donuts, Hilton Hotels + Amazon November 17, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video po ...
Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from the location intelligence firm Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.
Raise Report: Yotpo, Leanplum, Globality Secure New Funding November 17, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Friday, Nov 3: Globality Picks Up $35 Million to Connect Corporations with Small Service Providers Investors included THK ...
Street Fight Daily: Whole Foods Prices Cut for Prime Members, How Patch Makes Local Profitable November 16, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon and Whole Foods Reveal New Price Cuts for Prime Members (The Verge) Amazon and Whole Foods today detailed a new set .
Last Friday, a launch occurred that, depending on your perspective, is either a momentous sea change in the world of local or else a rather disappointing splash through a few familiar puddles. I’m talking about Facebook’s rebranding of its Events app as Facebook Local, or Local from Facebook (the App Store calls it both).
Street Fight Daily: Twitter Debuts API for Mid-Sized Businesses, Beyond the Basics of Chatbots November 15, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Debuts Cheaper Enterprise APIs for Growing Businesses (AdWeek) Twitter developers who don’t get enough data out of .
Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.
Many people who need corrective eyewear visit eye care stores every year as a regular part of life. This repeat type of business has become more and more attractive to a host of competitors who see the potential for long-term customers. These days, a slew of online-only outlets have begun to offer eyewear, putting pressure on their traditional brick-and-mortar rivals.
Street Fight Daily: Lord & Taylor Sells Online With Walmart, Retailers Embrace Smaller Stores November 14, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lord & Taylor Agrees to Start Selling on Walmart.
With Yext Integration, ShopKeep Looks Beyond Payment Processing November 14, 2017 by Stephanie Miles Leave a Comment Filed Under: News More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms announced just this morning.
As retailers with brick-and-mortar stores race to compete against e-commerce giants like Amazon, the job description of a sales associate is changing. According to the results of a new survey out this morning, nearly half of store associates say consumers are sometimes more knowledgeable about products than they are, but assistive mobile devices are helping these associates ...
Social media marketing is not a silo. Neither is website management, pay-per-click advertising, or search engine optimization — particularly when it comes to the practice of local presence management. This is the second in a series of articles, sponsored by Advice Local, laying out the steps that businesses and agencies can take to gain better control of their local presence online.
Street Fight Daily: Facebook Sets Sights on Yelp and Foursquare, Uber Approves $10B SoftBank Deal November 13, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Relaunches Events App as Facebook Local (TechCrunch) When you want to go out, it doesn’t necessarily have to be.
Local Marketing, Location Services, Local commerce, Mobile Marketing