- Our Blog
While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work and personal accounts and hinted at ...
“The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an individual level, it’s a disaster when organizations fall victim to the phenomenon. Yet how often have we all witnessed situations where an uninformed, ignorant or clueless leader drives a company or business into the ground? This scenario ...
Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.
Generating a return on your investment in analytics initiatives can seem like a tall order. First, you’ve got to complete a robust yet resilient implementation of an analytics platform across your sites and apps. Then, because collecting data doesn’t create value for your organization in and of itself, you need to build out some kind of analysis layer so that you can comb thr ...
It’s a weekday, so Instagram is copying Snapchat again. Roughly two months after Snapchat began showing algorithmically curated Stories in its search results, Instagram has started displaying algorithmically curated Stories on its Explore tab and in its search results, the Facebook-owned app announced on Tuesday.
Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad inventory through its Audience Network ad network, the social network has started taking part in the deals that publishers strike directly with advertisers for video ads running on the p ...
One of chatbots’ main challenges is kick-starting a conversation. So Twitter is introducing its own kind of ice-breaker. Twitter is rolling out Direct Message Cards that attach a menu of buttons to a Promoted Tweet that people can select to start a DM thread on a particular topic with the advertiser’s bot or the humans that may manage the brand’s private messages.
Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the feature to people with verified profiles last year. For now, guests can only be added if both the broadcaster and guest are using Facebook’s iOS app to stream themselves.
Hello from San Francisco, where Google Marketing Next — Google’s annual summit for advertisers — is taking place. We’re live blogging the opening keynote, where it’s expected that a variety of product announcements will be made. Some news has already been released. See our stories for more: Google is extending in-market audience targeting to Search campaigns YouTube locatio ...
Five steps to getting rid of over 50% of your clothes and being SO much happier with your closet! ;) Subscribe to WUM for new vids M-W-F! http://bit.ly/sub2moms Our new Amazon store! http://www.amazon.com/shop/whatsupmoms PRODUCTS Command Picture & Frame Hanging Strips http://amzn.to/2q7hSvC White Frame http://amzn.to/2q7lkq6 Command Designer Hooks http://amzn.
Data management platforms (DMP) often offer third-party data that you can match against the cookies or mobile device IDs of users you’re targeting. This outside data helps you add more attributes for that user, for better ad or content targeting. The problem, though, is whether the outside data is any good.
Despite Facebook’s claim that publisher adoption of Instant Articles has increased by 27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform sends a clear message to the industry: monetization of content through the platform is becoming increasingly challenging, while more needs to be done to build transparency and t.
This morning at Google Marketing Next in San Francisco the company made a number of ads and analytics-related announcements. Among them, Google announced a new multi-touch attribution tool called Google Attribution. It also announced location extensions for YouTube and in-store sales measurement for AdWords.
If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are two completely different beasts and could serve two separate pur ...
As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution. Announced Tuesday ahead of the annual Google Marketing Next Event, Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.
Voice analytics platform VoiceLabs recently launched audio ads, arguing that developers needed to get paid and Amazon wasn’t offering its own monetization. With ads only allowed in three categories — streaming radio, streaming music and news-flash briefings — how would that work? One way may be direct payments from Amazon. The company is currently paying game developers with high-usage skills.
Quora, the place to get questions on just about any topic you can dream up answered by people who know about it, has now opened its self-serve ads platform to advertisers globally. More than 300 advertisers from a range of verticals have been using on the platform while in beta. Shopify, Hubspot, Thinkific, Udacity, and Hired are among the companies that have been running campaigns.
Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.