• 32 Ways Your Ecommerce Company Can Boost Engagement and Sales

    The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites. They’re mobile. How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, and bu ...

    KISSmetrics Marketing Blogin Paid Search- 8 readers -
  • Why Sales Reps are the Best Marketers in Your Company

    Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But what does it really mean? Most playbooks will tell you to fill out the classic bu ...

    KISSmetrics Marketing Blog- 8 readers -
  • Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

    Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because… Second, AdWords doesn’t scale as well as other options. So you hit a point of diminishing returns. ‘Cause only 3.

    KISSmetrics Marketing Blogin SEO- 14 readers -
  • Why Inbound Marketing Fails (and How to Guard Against It)

    There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, and perfect integration between marketing and sales.

    KISSmetrics Marketing Blog- 21 readers -
  • 6 Engagement Marketing Metrics & How to Improve Them

    “Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard.

    KISSmetrics Marketing Blog- 25 readers -
  • 7 Trials and Tribulations Of Email Outreach

    It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what some experts might have us believe. An old-fashioned email campaign can seem like the loneliest method of promotion available in the 21st Century.

    KISSmetrics Marketing Blog- 9 readers -
  • 3 Shortcuts for Business Owners to Market Effectively Without Wasting Time

    9-to-5 jobs are never truly 9-5. There’s always something that comes up that needs to get done. ASAP. No questions asked. Thank your boss for that one. Actually, don’t. That’s probably not a good idea. But running a business is a whole new level of busy. Being a business owner in today’s world is damn near impossible. Want to have a normal work-life balance? Good joke.

    KISSmetrics Marketing Blog- 9 readers -
  • Will E-Commerce Benefit from Machine Learning or Face a New Threat?

    The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on your age or gender and realizes that you’re a ...

    KISSmetrics Marketing Blog- 12 readers -
  • 6 Tips For Sending Your Email Newsletter At The Right Time

    Have you ever noticed that it seems like every single company seems to send their email newsletter at the same time? Usually they’re sent very late at night or extra early in the morning. Which is, funny enough, when most of their audience is sleeping, so we wake up with an overstuffed inbox each morning. I am guessing that you have also run into this somewhat minor annoyance.

    KISSmetrics Marketing Blogin EMail- 8 readers -
  • How to Outperform Sites Ranking Above You on Search Engines

    That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy person is actually clicking seven pages deep on Google. Which they aren’t.

    KISSmetrics Marketing Blogin SEO How To's- 9 readers -